Step 1
Answer what is true today
Choose yes, partly, or not yet for each question. The result is more useful when it reflects the live website rather than the plan for a future redesign.
Free Website Lead Readiness Score
Website Lead Readiness Score for Business Owners
Answer ten practical questions and get a clear website lead-readiness score with a prioritized action list for trust, search visibility, contact paths, and follow-up.
What you will get
Get a useful action list in a few minutes without pretending that an automated score can understand your entire business.
Free to use. No email gate. Your entries stay in this browser unless you choose to contact me.
Ten-question website score
Website Lead Readiness Score
Answer ten practical questions to see whether your website is ready to turn traffic into useful sales conversations. Your score includes a short, prioritized action plan.
Example numbers are included. Replace every field with your own.
Check your website
Every question starts at “Partly” as an example. Choose the answer that honestly reflects your current website.
Website lead readiness score is 50 out of 100. Fix conversion gaps before adding more traffic.
Your estimate
Results update as you change the example inputs.
Readiness score
50/100
Fix conversion gaps before adding more traffic
Your next priorities
Rewrite the first screen so it names the customer, the problem, the offer, and the main outcome in plain language.
Current answer: Partly
Choose one primary call to action and keep it visible near the offer, proof, and bottom of every important page.
Current answer: Partly
Move relevant reviews, outcomes, case studies, credentials, or work samples closer to the first decision point.
Current answer: Partly
Create tighter landing-page message match so the headline, proof, service, and next step reflect the visitor's original intent.
Current answer: Partly
See how these numbers are calculated
- Each “Yes” answer earns 10 points.
- Each “Partly” answer earns 5 points.
- Each “Not yet” answer earns 0 points.
- Your action list places missing foundations before partial improvements, then orders them by likely impact on a sales-ready visitor.
This score is a practical planning aid, not a substitute for analytics, user testing, accessibility review, or a technical performance audit.
Private by design: your inputs stay in this browser. Nothing is saved or sent.
How to Use It
A better estimate starts with numbers you can explain.
Use a guided self-assessment to find the gaps most likely to make a good prospect hesitate, leave, or contact a competitor.
Step 2
Review the weak links
Your score includes the highest-priority gaps across message clarity, service depth, proof, mobile experience, measurement, and response process.
Step 3
Fix the first three
Start with the short action list instead of trying to redesign everything at once. Recheck the score after those improvements are live.
Read the Result Well
The number is useful when the assumptions stay visible.
Use the output to compare scenarios, ask sharper questions, and decide what deserves a closer look. It is a planning aid, not a promised result.
Clarity comes before decoration
A polished website still loses leads when visitors cannot quickly tell who the business helps, what it does, and how to take the next step.
Proof needs context
Specific examples, named work, timeframes, and customer language are more persuasive than broad claims with no visible support.
The website is only half the handoff
Fast forms and clear calls to action matter, but lead response time and source tracking determine whether the business learns from the opportunity.
Questions
Common questions about the website lead readiness score
Straight answers about the math, the limits, and how to use the result.
Is this an automated website audit?
No. It is a guided self-assessment based on ten practical questions. It does not crawl your website or invent findings from a URL.
What is a good website lead-readiness score?
A score above 80 suggests the core path is in place, but the individual answers matter more than the total. One missing high-intent service page or broken contact path can still be costly.
How often should I review the website?
Review the lead path whenever services, markets, pricing factors, proof, or sales questions change. A quarterly check is a practical rhythm for many service businesses.
Put It to Work
Want a second set of eyes on the result?
Send the assumptions and the outcome you are trying to reach. I will tell you where I would pressure-test the plan first.
Direct Contact
Start with a direct growth conversation
I used the Website Lead Readiness Score and want help pressure-testing the result.